Entry 7

Response to Practical Typography written by Butterick

     After I read the book Practical Typography written by Butterick, I have a basic understanding of typography which is quite useful in my life. What is typography? From the text, it answers that “is the visual component of the written words.” The ability to produce good typography depends on how well you understand the goals of your text no matter it is ugly. Good typography makes text more effective. The author gives examples of high way sign. The typography should catch people’s eyes. Speed limit and number are both important, so it uses the same obvious font.

      The book also tells that the gift of typography is from reader’s attention. People are rational for they will not always focus on what they have to concern. How to get people’s attention? The author illustrates an example on two different resumes. How to pick up one resume without reading its content? It depends on typography. It is undoubtedly that noticeable typography will gains more attention.

     I think have a good typography is a premise of good project, because people are more likely to focus the attention the overall impression at the first sight. This book is really interesting and useful for me.